Preferred Solutions

A stronger identity for better access to care. [Coming Soon]

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What we delivered

Brand strategy
Brand identity
Collateral

A specialty-care program takes more than finding the right physician. Preferred Solutions helps hospitals build and sustain those programs, pairing experienced doctors with the operational support needed to keep care close to the communities that depend on it.

We shaped the strategy and identity around the people doing that work. Portraits, a flowing graphic language, and a blue palette carry through materials for hospital leaders and physicians, from business cards and conference displays to a career guide. The identity puts the people behind the service front and center.

Preferred Solutions symbol over healthcare portraits with slow organic blur transitions.Preferred Solutions ‘Agency Over Your Career’ book, held against a blue background.
Preferred Solutions color palette: solid colors rise and gradients descend, with hexadecimal values.Preferred Solutions symbol embroidered on a slate-blue quarter-zip.Preferred Solutions icons with crisp randomized entrances and a dramatic forward blur dissolve.Preferred Solutions ivory symbol and wordmark over flowing blue lines on a deep slate background.
Like this project?
Book a call