Ask yourself this: In a perfect world what would you want everyone to know, experience or understand? This simple question has been the impetus and motivation behind some of the largest movements in the world. And, the deeper that question provokes in the asker, the greater their conviction becomes; the greater the conviction, the more driven that individual becomes to see their conviction become actual.
We help people build brands that begin with belief, and then we help them to codify, capture, and organize those beliefs so they can act on them effectively. We believe this is the proper formula for brand building because building from conviction creates an unbreakable foundation, when a person is truly committed to seeing their convictions become reality.
Martin Lurther King Jr. did not say, "I have plan." He said, "I have a dream."
Branding is a set of beliefs. Branding is codifying your convictions. If you are convicted about something and you want to act on it, that is the first step in building a powerful brand.